Marketing Cloud Growth + Data Cloud Implementation for Lifestyle Brand

Project Details 📄

A fast-growing fashion and lifestyle brand in Indonesia, operating a strong e-commerce ecosystem on Shopify, with a strategic focus on data-driven personalization and digital growth.

Challenges ⚠️

✅ Low visibility into digital behavior with generic marketing campaigns

✅ High cart and checkout abandonment & fragmented customer and commerce data

✅ No unified Customer 360 with generic marketing campaigns & limited real-time engagement

The Results 📊

Real-time data sync between commerce and marketing platforms

100%

Faster audience segmentation & targeting

+45%

Faster campaign launch cycles

+40%

Improvement in email open rates

+30%

Solutions 💡

✅ Real-time integration between Shopify and Salesforce to unify - Customer registrations, Orders, Products, Line items

✅ Real-Time Web Events & Engagement Tracking Activated real-time digital intelligence - Page views, Known & unknown identity data, Abandoned cart events, Checkout abandonment events

✅ Data Unification Strategy (Customer 360) for Identity resolution, Cross-channel unification, Single customer truth, AI-ready customer profiles