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Industrial Equipment Trading | Salesforce CRM & Asset Management Case Study | Valuehub
Case Study · Manufacturing

One Connected Platform for Sales, Operations, and Service for a Trading Company in Manila

A single Salesforce platform bringing the full sales lifecycle, equipment maintenance tracking, and business process automation together for an industrial cooling equipment trading and distribution company.

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Case Study Highlight

Case Study Highlight

Industrial Equipment Trading and Distribution Company in Manila, The Philippines

A trading and distribution company specializing in industrial cooling equipment, including cooling towers, chillers, condensers, and evaporators, serving commercial and industrial clients. To protect the client's confidentiality, the company name and logo have been withheld from this case study.


Product

Salesforce Sales Cloud Salesforce Service Cloud
Industrial cooling system infrastructure, representing the industrial equipment trading industry
Results

Business Impact

Single Platform for Sales, Operations & Service

Brought sales, operations, and service teams onto one connected Salesforce platform.

Reduced Manual Processes

Automated processes that were previously manual, freeing up team time for higher-value work.

Improved Visibility

Greater visibility across orders, assets, and approvals for better-informed decisions.

Faster Quote-to-Order Cycle

Streamlined the path from quote to order, accelerating customer response times.

Enhanced Operational Efficiency & Customer Experience

Improved day-to-day operations while delivering a smoother experience for customers.

What We Delivered

Project Features & Highlights

End-to-End CRM & Order Management

  • Streamlined the complete sales lifecycle from Lead → Opportunity → Quote → Order → Customer Support using Salesforce standard objects.

Automated Quote & Order Generation

  • Enabled one-click generation of professional PDF quotes and orders, reducing manual effort and accelerating customer response times.

Equipment Maintenance & Asset Tracking

  • Built a centralized solution to manage equipment such as cooling towers, chillers, condensers, and evaporators, including maintenance schedules, service history, and meter/reading tracking.

Business Process Automation

  • Digitized consignment and travel request processes with automated approvals, notifications, and status tracking, improving operational efficiency.

Intelligent Approval & Notification Workflows

  • Implemented multi-level approval workflows with automated email notifications, ensuring governance, faster decision-making, and improved compliance.

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Challenges

Solutions

Marketing Cloud Next AI lead management

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