Driving Donor Engagement with Salesforce Non-Profit Cloud
Boosting donor engagement, streamlining fundraising, and improving sponsorship tracking with Salesforce Non-Profit Cloud
About the Organization
This non-profit organization is dedicated to preserving maritime heritage and educating visitors through immersive exhibits and cultural experiences. By showcasing historical artifacts and interactive learning, it builds awareness and inspires future generations to connect with maritime history.
Challenges
The organization struggled with manual donation processes and tracking, lacking a centralized database for donor insights. Managing sponsorship levels was difficult, and the absence of structured data hindered personalized donor engagement, limiting the effectiveness of fundraising efforts.
What We Have Done?
The organization optimized donation processes with an end-to-end CRM, enabling donor segmentation for targeted outreach and automated analysis of donor trends through reports and dashboards. This allowed for consistent engagement via newsletters and personalized greetings, while also improving sponsorship tracking and transparency across campaigns.
