Bringing B2B and B2C Sales Operations Together on One Intelligent Platform for a Cable Manufacturer
A wire and cable manufacturer unified its business and retail sales operations on Salesforce, equipping field reps with AI-augmented selling tools and giving leadership real-time pipeline visibility across every channel.
Discuss Your Use Case →A manufacturer of electrical wires and cables, producing building wires, power cables, and industrial cable products for both business distributors and retail customers.
Products
What We Set Out to Build
Use Case
Bringing B2B and B2C sales operations together on one centralized, secure, and intelligent platform.
Approach
AI-augmented selling with Agentforce, paired with mobile-first tools for field reps working across both channels.
Rollout
Delivered over an 8–12 week engagement, from unified data model to live field enablement.
Project Features & Highlights
Unified B2B & B2C Operations
- Centralized customer, account, and contact management into a single source of truth across the entire sales organization.
AI-Augmented Selling with Agentforce
- Equipped reps with predictive lead scoring, auto-generated visit summaries, and voice-to-text logging to automate daily admin tasks.
Field-Ready Mobile Sales Enablement
- Implemented visit planning and geolocation-based check-ins to deliver a seamless, mobile-first CRM experience in the field.
End-to-End Pipeline & Order Tracking
- Standardized lead-to-opportunity stages and digitized product, quotation, approval, and order workflows for full operational visibility.
Real-Time Forecasting & 360° Customer Intelligence
- Delivered live dashboards and consolidated account insights, enabling faster, data-driven decisions across leadership and field teams.
Business Impact
Unified Sales Operations
B2B and B2C sales operations brought together into a single source of truth.
Reduced Admin Workload
Agentforce AI-generated summaries and voice logging cut down manual admin work.
Empowered Field Reps
Mobile-first visit planning and geolocation check-ins support reps working on the ground.
Real-Time Pipeline Visibility
Live pipeline visibility and accurate forecasting for sales leadership.
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