Empowering Education & Workforce Development With Salesforce Data Cloud
Transitioned from manual outreach and scattered data to an AI-powered centralized engagement platform — improving student outreach, employer collaboration, and campaign efficiency.
About the Organization
A national workforce development non-profit that partners with schools, colleges, and local employers to bridge skill gaps in manufacturing, trades, and emerging industries. The organization focuses on empowering students through career training programs, apprenticeships, and real-world projects — helping to close the gap between education and employment.
Challenges
The organization faced challenges with manual outreach and scattered contact data, resulting in slow and inconsistent student engagement. Duplicate lead and contact records caused confusion and inaccurate reporting, while the absence of real-time mapping between student skills and employer demand made targeting difficult. Teams lacked automation to manage weekly campaigns across a large student database, and campaign content creation consumed significant time, slowing responses to emerging trends.
What We Have Done?
The organization leveraged AI-powered content generation for newsletters and outreach emails, along with automated weekly campaigns driven by student interests and lead behavior data. Integration with Google APIs enabled mapping of student programs to nearby employer demand, while Data Cloud Identity Resolution merged duplicate leads and contacts. A centralized dashboard provided real-time engagement tracking, and segmentation by interests, skills, and location, combined with triggered follow-up journeys, boosted student-to-employer connection rates.
Products Used
Salesforce Marketing Cloud
Salesforce Data Cloud