How a Retail Brand Drove 30% Revenue Growth with Salesforce B2B Commerce & SAP Integration?
Accelerating revenue growth, improving customer experience, and enabling SAP integration with Salesforce B2B e-Commerce Cloud
About the Organization
A premium outdoor lifestyle brand, known for durable coolers, insulated drinkware, and rugged gear for adventure and everyday use. Founded in 2006, the company built a reputation for high-performance products designed for outdoor enthusiasts who value both quality and design. To scale further, they needed a robust digital commerce platform and seamless integrations with backend systems.
Challenges
The client faced several significant challenges that hindered their business growth. They lacked a robust web platform to reach a broader customer base, limiting their online presence and sales opportunities. Their complex catalog and pricing models made it difficult to manage products efficiently and provide consistent pricing across channels. Additionally, they required seamless integration with SAP for backend processes, ensuring smooth operations and accurate data flow between systems.
What We Have Done?
To address the client’s challenges, we implemented a comprehensive Salesforce solution. The front-end was developed using Salesforce Experience Cloud to provide a seamless customer-facing interface. Service Cloud was leveraged to streamline customer service operations and improve response efficiency. We integrated SAP to enable real-time data synchronization across systems, ensuring accurate backend processes. Additionally, custom Lightning Web Components (LWC) were developed to enhance functionality, including calendars and notifications tailored to the client’s needs.
Products Used
B2B Commerce Cloud
Salesforce Service Cloud