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Salesforce B2B Commerce & SAP Integration

How a Retail Brand Drove 30% Revenue Growth with Salesforce B2B Commerce & SAP Integration

Accelerating revenue growth, improving customer experience, and enabling SAP integration with Salesforce B2B e-Commerce Cloud

About the Organization

A Premium Outdoor Lifestyle Brand

A premium outdoor lifestyle brand, known for durable coolers, insulated drinkware, and rugged gear for adventure and everyday use. Founded in 2006, the company built a reputation for high-performance products designed for outdoor enthusiasts who value both quality and design. To scale further, they needed a robust digital commerce platform and seamless integrations with backend systems.

+50

Enterprise Clients

+10

Markets Served

Pain Points

Client & Business Challenges

The client faced several significant challenges that hindered their business growth. They lacked a robust web platform to reach a broader customer base, limiting their online presence and sales opportunities. Their complex catalog and pricing models made it difficult to manage products efficiently and provide consistent pricing across channels. Additionally, they required seamless integration with SAP for backend processes , ensuring smooth operations and accurate data flow between systems.

Limited Online Reach

Lead Management
The company lacked a robust digital commerce platform, limiting its ability to reach a wider customer base and expand online sales opportunities.

Complex Product Catalog

PRODUCT MANAGEMENT
Managing a large and complex catalog with multiple product variations made it difficult to maintain organized listings and streamlined operations.

Inconsistent Pricing Across Channels

PRICING STRUCTURE
Complex pricing models created challenges in maintaining consistent pricing across digital channels, partners, and customer segments.

Lack of SAP Integration

SYSTEM INTEGRATION
The absence of seamless SAP integration caused data silos, manual processes, and inefficiencies in backend operations and order management.

Performance Data

Key Metrics

Faster Order Processing & Response Time60%
Increase in B2B Online Orders
Reduction in Pricing & Order Errors50%

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