Marketing Cloud Growth and Data Cloud Implementation
Fast-growing Indonesian fashion brand leveraging Shopify for data-driven growth
Challenges
- Low visibility into digital behavior with generic marketing campaigns
- High cart and checkout abandonment & fragmented customer and commerce data
- No unified Customer 360 with generic marketing campaigns & limited real-time engagement
The Results
Real-time data sync
0
%
Faster audience targeting
+
0
%
Faster campaign launch cycles
+
0
%
Solutions
- Real-time integration between Shopify and Salesforce to unify - Customer registrations, Orders, Products, Line items
- Real-Time Web Events & Engagement Tracking Activated real-time digital intelligence - Page views, Known & unknown identity data, Abandoned cart events
- Data Unification Strategy (Customer 360) for Identity resolution, Cross-channel unification, Single customer truth, AI-ready customer profiles
