Scaling Personalized Student Engagement with Salesforce AI, MC Growth and Data Cloud

A small business needed to engage student participants with personalized newsletters, but lacked the resources to do so manually at scale.

About the Organization & Challenges

A small business running an Apprenticeship Program for school students wanted to engage participants with weekly, interest-based newsletters. Each newsletter needed to include employer logos, curated discussion topics, and personalized content. However, the customer had limited internal resources and lacked the bandwidth to manually create and send these personalized emails at scale.

Innovative Use of Technology

We implemented a Salesforce-powered automation framework leveraging:

- LLM-Powered Content Generation - Dynamic prompts generated personalized subject lines, discussion topics, and newsletter content, stored in a custom "Newsletter" object.

- Salesforce Data Cloud - Unified data from Leads, Contacts, Interests, and Newsletters to create dynamic student segments.

- Marketing Cloud Growth Edition - Automated weekly campaigns, pulling in dynamic content (including employer logos and curated topics) to deliver tailored newsletters to each student.

What We Have Done?

- 80% Reduction in Manual Effort - Email creation and distribution fully automated.

- 20% Faster Time-to-Value - Personalized newsletters generated in hours instead of days.

- Broader Salesforce Adoption - Increased usage of Data Cloud, Marketing Cloud Growth, and AI-driven automation increases student reach by 56%

- Personalized offers to boost coupon redemption

Products Used