For brands that deliver straight from the truck to the shelf — beverages, snacks, bakery, ice cream — the entire sales transaction happens in the parking lot or the stockroom, not in an office. Direct Store Delivery (DSD), delivered through the Salesforce Consumer Goods Cloud mobile app, is built for exactly that reality: taking an order, generating a delivery note, invoicing, and collecting payment, all on a driver's mobile device before they leave the store. As a Salesforce Summit Partner, Valuehub implements the field and distribution operations DSD depends on for brands across the ASEAN region.
Valuehub is a Salesforce Summit Partner that implements the field execution, fleet visibility, and distribution operations behind Direct Store Delivery (DSD) — the Consumer Goods Cloud mobile capability that lets drivers take orders, generate delivery notes, invoice, and collect payment on-site — for clients across the Philippines, India, and the broader ASEAN region.
What Is Direct Store Delivery in Consumer Goods Cloud?
DSD is the route-to-market model where a manufacturer or distributor delivers product directly to a retail store — bypassing a central distribution center — and completes the entire sales transaction on the spot. Salesforce Consumer Goods Cloud supports this through its offline-capable mobile app, letting drivers and van sales reps manage the full transaction cycle from their device: taking the order, confirming stock loaded on the van, generating a delivery note, invoicing, and collecting payment before driving to the next stop.
Mobile Order Capture
Orders are taken directly at the point of delivery with real-time pricing and promotion-driven upsell, instead of being phoned in or written on paper.
Delivery Notes & Proof of Delivery
Delivery notes are generated and signed digitally on the spot, creating an accurate record of what was actually delivered versus what was ordered.
Invoicing & Payment Collection
Invoices are generated and payments collected on the device at the moment of delivery, closing the gap between delivery and cash collection that paper-based DSD processes create.
Route & Van Inventory Management
Van stock, quotas, and route sequencing stay visible throughout the day, so reps know what's still on the truck and where they need to be next.
Why Real-Time Visibility Is the Foundation of DSD
A DSD operation lives or dies on visibility: knowing where every truck is, what's on it, and what's been delivered, in real time — not at end of day when paperwork gets reconciled. That's the exact problem Valuehub solved for a fleet engineering and GPS telemetry provider in India, connecting live vehicle data into Salesforce so operations teams get a single, real-time view of every truck on the road instead of piecing it together after the fact. The same principle — connecting field and vehicle data into one platform in real time — is what makes a Consumer Goods Cloud DSD rollout actually reliable in the field.
Proven Track Record in Delivery & Field Operations
Valuehub has delivered the real-time visibility and field execution capabilities that DSD depends on, across fleet and logistics, pharmaceutical distribution, and consumer goods distributor engagements.
Fleet Visibility · India
Real-Time Fleet Visibility on Salesforce
Connected live GPS telemetry and odometer data into Salesforce Sales & Service Cloud, giving a fleet engineering provider a single, real-time view of every truck on the road.
Read the case study →
Field Execution · Pharmaceutical Distribution
Optimizing Field Delivery & Order Management
Replaced unstructured, Excel-based order management with unified Salesforce workflows on Sales Cloud and Maps, cutting manual processes and speeding up order processing via ERP integration.
Read the case study →
Distributor Operations · Food & Beverage
Sales & Partner Management Transformation
Unified distributor workflows on Salesforce to enable faster transactions and smoother collaboration for a fast-growing energy product brand's regional distribution network.
Read the case study →Frequently Asked Questions
Who implements Salesforce Direct Store Delivery (DSD)?
Valuehub is a Salesforce Summit Partner with delivery experience in fleet visibility, field order management, and distributor operations for consumer goods, logistics, and pharmaceutical distribution clients across the Philippines, India, and the broader ASEAN region.
What's the difference between DSD and standard Retail Execution?
Retail Execution covers store visits, audits, and merchandising compliance. DSD extends that further to cover the actual delivery transaction: taking the order, delivering product, generating delivery notes and invoices, and collecting payment — all in the same visit.
Can DSD work offline?
Yes. Like the rest of the Consumer Goods Cloud mobile app, DSD workflows are built to function without a live connection and sync automatically once a signal is available, which matters for delivery routes with unreliable coverage.
How does real-time fleet data connect to DSD?
Route and vehicle visibility (GPS telemetry, odometer and stock data) gives operations teams a live view of where deliveries actually stand, which is the operational backbone a DSD deployment needs to be reliable rather than just a mobile order form.
Still Reconciling Delivery Paperwork After the Fact?
Whether you need mobile order capture, delivery and invoicing on-device, or real-time fleet visibility behind it all, Valuehub can help you build a Direct Store Delivery operation on Salesforce that actually works in the field.
Contact UsPhaneendra (Phani)
Founder & CTO, Valuehub | Salesforce MVP | Architect Ambassador | Marketing Champion | Salesforce Marketers Community Leader, Singapore
Phani is a Salesforce, AI, and MarTech expert with 10+ years of experience in digital transformation, specializing in Salesforce Architecture, Agentforce, Marketing Cloud, Data Cloud, AI, Analytics, CX, and Enterprise Integration.
Expertise: Salesforce • AI • Agentforce • Marketing Cloud • Data Cloud • MarTech • Analytics • CX • Integration